What is PVD

Physical Vapor Deposition (PVD) is a time tested proven technology that has been used for decades in other industries and is now available for automotive wheels. This state of the art process provides a superior alternative to traditional chrome plating.

Chrome plating is well known for the many problems it has with pitting and peeling of the chrome surface. A PVD coated wheel virtually eliminates these problems. We guarantee the coating for 5 full years or 100,000 miles, whichever occurs first.

The PVD process is an environmentally friendly method of producing a bright wheel finish that is more durable than traditional chrome plating. PVD finish is also OEM approved.


The manufacturing process uses recyclable powder coatings for the base and clear topcoat layers. Sandwiched between is a simple metal alloy which is applied under vacuum. The process does not consume or emit any harmful materials to our air, water, or soil. Because there is no need to control pollutants, the PVD coating process also consumes less raw energy, thus further reducing the environmental footprint and cost.

Unlike the layered metal system of traditional chrome plating, PVD coatings are very light. On average, the PVD finish can save up to 50% on coating weight alone. This benefit is quickly realized in overall fuel efficiency for your vehicle.

As educated consumers we strive to make choices that will be a benefit not only today but into the future. Being light and durable, PVD is the wheel finish of the future.

Detroit Wheel and Tire is proud to be an authorized distributor for PVD coated wheels.